Social Media Design Explorations
Twelve feed posts we designed in-house: typography, photography, generative art and posts that teach.
See what a reVAmp looks like
A real design set we made in-house, and six concept brands run through our full process: strategy, content, design, automation and web. Open any project to look inside, or drag a feed from before to after.
The design set is our own self-initiated work. The six other brands are concepts we invented, so you won't find client names or results here. Client projects join this page as our founding clients go live.
The reVAmp
Drag a feed from before to after
Most profiles we meet look like the one on the right: posts made on the day, in whatever colors were open. Pull the handle across to see the same feed once it runs on a system.
Real work: our own design set, next to plain drafts of the same twelve posts.
What changed
- One type system: condensed caps, an italic serif and a mono for labels
- A restrained palette with one accent at a time
- Twelve different approaches that still read as one set
How the pieces fit
Five layers, one headquarters
Every project on this page stands on the same stack. Scroll to pull it apart and see what each layer does for the one above it.
- WebsiteWhere the feed sends people: a page that answers questions and takes bookings.
- AutomationAI replies, lead capture and routing, so no message waits for someone to notice it.
- Social mediaThe calendar, publishing and replies that keep the feed alive every day.
- ContentPosts, videos and carousels made in batches, all on the brand system.
- Brand systemLogo, palette, type and voice. Everything above is built from it.
In motion
Two concepts, rebuilt in 3D
The brands' own shapes, lit and set moving: an Ask Mira answer, and Patchwork's opening day. Each reel is silent, 22 seconds long and loops.
An animated video with no sound. On screen: Does it hurt? What you might feel, how we keep it comfortable and when to tell us, then: save this for your first visit.
An animated video with no sound. On screen: opening day, Saturday at 9 a.m., doors open, Biscuit the shop dog, biscuits from the bakery next door (both businesses fictional), Open!, and thank you, neighbors.
Projects
Seven projects, every service
Halden & Pine Coffee
A neighborhood roaster that posted whenever someone remembered. We planned a whole month of content in one sitting.
Mira Skin Studio
Short videos that answer the questions clients ask before they book, filmed in a single afternoon.
Tidewell Fitness
A coastal gym with three logos in use. One brand system now covers the sign, the app and the feed.
Ridgeway Realty
Every DM and listing enquiry gets a first answer straight away, then lands in the right agent's queue.
Lumen Dental
A one-page site for new patients: prices up front, the first visit explained, and booking in two taps.
Patchwork Pet Supply
A two-week launch for a second store: teasers, a countdown and an opening-day reel.
Social Media Design Explorations
Twelve square feed posts we designed in-house to show typography, composition, image treatment and visual storytelling. There's no client behind it: it's the range we bring to every brand we run.
What's in the set
- Typography-led posts: condensed caps set against an italic serif
- Photography with short editorial headlines, a warm grade and a tritone
- Generated pattern and flow-field artwork that can be rebuilt exactly
- Posts that teach: four steps and a weekly checklist that read on a phone
How it was made
- SystemOne type system, one palette, a 72 px margin and a running head that ties the twelve together.
- MastersEvery post is an editable vector file, so words and colors change in seconds.
- ChecksEach post was checked for readable contrast and safe margins before export.
Photos from Unsplash by Anna Khromova, Kit, Aron Van de Pol, Alex He and Amin Hasani.
Start a content projectHalden & Pine Coffee
A two-café roaster with a loyal crowd and a feed that went quiet for weeks at a time. Posts were last-minute phone photos, and no two looked alike.
What we made
- Three content pillars: the roast, the regulars and the ritual
- A 30-day calendar with 12 feed posts and 20 stories
- A caption bank written in the roaster's own voice
- A reply guide for comments and DMs
How it runs
- PlanOne planning call a month. AI drafts the calendar from the pillars, and a strategist shapes it.
- MakeDesigners build every post on the brand system. The owner approves the month in one review.
- RunWe schedule, publish and answer comments every day, then report what to make more of.
From the project
Mira Skin Studio
A skin clinic whose best explanations happened in the treatment room and nowhere else. New clients kept asking the same five questions before they would book.
What we made
- "Ask Mira", a six-part video series answering the top booking questions
- Scripts and a shot list for one three-hour filming day
- Covers, captions and on-screen text styles
- Carousels that turn each video into a guide worth saving
How it runs
- CollectWe gather the questions from the front desk, DMs and booking notes.
- FilmOne afternoon in the studio, scripted so nobody has to perform.
- ReleaseOne video a week, each one cut into a carousel and three stories.
From the project
On screen: Ask Mira No. 01. Does it hurt? What you might feel: warmth, a light tingle, or nothing much at all. It depends on the treatment. How we keep it comfortable: we go step by step, check in as we work, and you can pause at any time. When to tell us: if anything stings more than you expected, say so. We adjust straight away. Save this for your first visit. A new answer every week.
Tidewell Fitness
A growing gym with one logo on the door, another in the app and a third on the T-shirts. New members could not tell the classes were part of one place.
What we made
- Positioning and voice, written on a single page
- A logo, a wordmark and an app icon
- Palette, type and photo direction
- Templates for class schedules, promos and stories
How it runs
- ListenMembers, coaches and the owner each tell us what the gym feels like.
- DesignTwo directions, one round of feedback, then one system.
- Hand overTemplates the team can fill in themselves, plus a one-page guide.
From the project
Ridgeway Realty
A small real estate team losing leads between Instagram DMs and a shared inbox. Enquiries waited for hours, and nobody knew who had already replied.
What we made
- An AI reply assistant that knows the listings and FAQs, and hands over to a person
- Lead capture from DMs, forms and comments into one CRM
- Routing rules by area and price band
- A summary sent to the whole team every Monday
How it runs
- MapWe trace every way an enquiry arrives today, and where it gets stuck.
- BuildThe assistant, the CRM and the rules, tested on past enquiries first.
- WatchA person reviews the assistant's replies until the team trusts it.
From the project
Lumen Dental
A family dental practice whose website was a PDF price list and a phone number. New patients phoned to ask things the page could have answered.
What we made
- A landing page built around the first visit
- Copy that answers cost, comfort and timing
- A booking button wired to the practice's scheduler
- Speed and accessibility checks before launch
How it runs
- AskWe list every question the front desk answers on the phone.
- Write and buildCopy first, then design, then a page that loads fast on any phone.
- LaunchWe connect booking, test it end to end, and hand over the keys.
From the project
Patchwork Pet Supply
A local pet shop opening a second store, with no plan for telling people beyond a sign in the window.
What we made
- A 14-day launch calendar with a story every day
- Teaser posts and a countdown series
- An opening-day video and a photo checklist for the team
- Shared posts with two neighboring businesses
How it runs
- TeaseWeek one hints at the new store without saying where.
- Count downWeek two reveals the street, the opening hours and the opening-day treats.
- OpenWe film the day, post it that evening, and keep the momentum for a month.
From the project
On screen: Opening day, Saturday, 9 a.m. Doors open. Shop dog: Biscuit, head of greetings. Dog biscuits baked next door: Patchwork and Hearth & Rye Bakery, both fictional. Open! Come say hello. Thank you, neighbors. Same treats, new street.
